Tracking Marketing Campaign Reports in Britixo Practice Management Software or CRM.

Introduction

Marketing campaign reports in Britixo allow you to track the performance of your campaigns, assess conversion rates, and calculate return on investment (ROI). By understanding which campaigns drive the best results, you can refine your strategies and focus resources where they matter most.

Step-by-Step: Tracking Marketing Campaign Reports in Britixo

📢 1. Access Marketing Reports

• Log in to Britixo.
  
  

• Navigate to Reports → Marketing.
  
  

📊 2. Select a Campaign

• Choose the specific marketing campaign you want to review.
  
  

• You can filter campaigns by type (email, ad, event, etc.).
  
  

⚙️ 3. Apply Filters

• Set a date range for the campaign performance data.
  
  

• Filter by target audience, source, or status.
  
  

📈 4. Analyse Campaign Metrics

Key metrics include:

• Leads Generated – number of new prospects captured.
  
  

• Conversion Rate – percentage of leads that became customers.
  
  

• Cost per Acquisition (CPA) – total spend divided by conversions.
  
  

• Return on Investment (ROI) – revenue generated versus campaign cost.
  
  

📤 5. Export and Share

• Click Export to download the report in CSV, Excel, or PDF format.
  
  

• Share with your marketing team to guide future planning.
  
  

💡 Tip: Compare multiple campaigns side-by-side to identify the highest-performing strategies.