Lead intelligence help index
Browse connected Britixo guides for lead intelligence.
01Understand the internal lead scoreUse the module’s score as a prioritisation signal based on company, enrichment and suppression evidence.02Understand lead grade and personaReview the generated grade and SIC-based persona before outreach.03Understand the recommended outreach actionUse the displayed internal action as a review aid, not an automatic communication instruction.04Understand company address qualityReview the module’s address-quality assessment before postal outreach.05Understand suppression statusDo not progress a company marked for review or suppression until the stated reason has been assessed.06Use High Priority and Ready for Letter filtersUse the implemented score thresholds and clear-suppression state to filter the current results.07Verify company research before outreachCheck current company, website, address and contact evidence before using a saved result.08Handle review-required companiesAssess weak evidence, conflicting identity or suppression reasons before import or contact.09Understand Companies House data separationUnderstand the distinction between saved module results, native Leads and Letter Manager history.10Understand Companies House module data retentionUnderstand that deleting a saved search removes its module rows but not native leads already created.